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Genco Electrical

The enquiry from Genco is genuinely one of the most interesting and exciting we’ve received. The company was happy with their simple, clean-cut logo, but knew that along with the rapid growth of their business in to an industry leader – a logo wasn’t enough. We saw the opportunity to create a look and feel around the logo that refreshed the brand and revitalised the company position.

Based on electrical symbols, we developed an icon set and colour palette that became a visual language of its own and the backbone of the refreshed brand.

The project was executed throughout their new HQ interior and exterior spaces, all printed and promotional matter and the new Genco website.

“We feel that our company image and brand is in safe hands with Grammar Studio – as we have since our very first meeting. Despite our rather woolly brief, Grammar showed great awareness taking time to learn about the business values, history and ethics with the results exceeding our expectations.

We are proud of our company reputation and image which we feel has been enhanced since Grammar worked their magic. It has definitely raised our profile and we only ever receive positive reviews when people visit our offices and see the full extent of the work done.

To sum up I would say, Grammar know what they are doing and are very good at it.”

Lee Wright
Founder and Managing Director, Genco