Sole Responsiblity
Sole Responsibility came to us because of our track record of creativity with trainers and retail. The company encouraged us to develop an exciting and unique brand to set their eBay store apart from any competition. We delivered with a brand that utilises heavy illustrations, bold lines and striking patterns – not afraid to go big on colour and chunky typography.
The rebrand has gone hand-in-hand with the company raising their profile to market-leader status, and their success has led to us creating a third incarnation of their company website, various publicity and presentation materials, and developing sub-brands for additional business ventures.
“Having worked with the team for the last few years, I have found that their combined experience and creative talent allows new and different perspectives to be explored that I genuinely would not have seen.
Their ability to find that new angle and create a competitive edge through design and visual enhancements has helped to pull our business apart from the rest of the crowd. True geniuses.”
Founder and Managing Director, Sole Responsibility
