Sole Responsibility

Sole Responsibility came to us because of our track record of creative with trainers and retail. The company encouraged us to develop an exciting and unique brand to set their eBay store apart from any competition. We delivered with a brand that utilises heavy illustrations, bold lines and striking patterns – not afraid to go big on colour and chunky typography.

The rebrand has gone hand-in-hand with the company raising their profile to market-leader status and their success had led to us creating a third incarnation of their company website, various publicity and presentation materials, and developing sub-brands for additional business ventures.