The enquiry from Genco is genuinely one of the most interesting and exciting we’ve received. The company was happy with their simple, clean-cut logo, but knew that along with the rapid growth of their business in to an industry leader – a logo wasn’t enough. We saw the opportunity to create a look and feel around the logo that refreshed the brand and revitalised the company position.
Based on electrical symbols, we developed an icon set and colour palette that became a visual language of its own and the backbone of the refreshed brand. The project was executed throughout their new HQ interior and exterior spaces, all printed and promotional matter and the new Genco website.