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De Luca West

The directors of De Luca West decided it was time for an identity update to reflect the contemporary vision of the employees and services. We created a sleek identity that held traditional and familiar finance sector themes, whilst also reflecting the personality of the company and its two directors – both tired of the grey, browns and golds often seen in their industry. We used a pistachio and salmon colour palette to give a striking new angle for a financial advice company, and raising the bar for how De Luca West aim to operate. The project was executed across office signage, printed output and a new website.