Chancellor Financial Management

Chancellor came to us for a rebrand that would help solidify their position in the financial management industry. 

Our advice was to lean towards a more digital-leaning identity – with a look that was more inline with an online bank – while keeping the backbone of the new identity rooted visually in the finance world’s traditional and trustworthy look. After all – handling money is to be taken seriously, and Chancellor were delighted by our addition of the strapline ‘Financial Peace Of Mind’ in to their new brand to reinforce their company principles.