Brief – Proper Magazine asked Grammar to take over the design and direction for the sixteenth issue of their bi-annual publication.
Creative Delivery – Proper’s loyal readership has come to expect a level of design which reflects the magazine’s high-quality writing standard. Classic ‘Proper content’ mixes men’s lifestyle, affordable-but-quality product reviews, popular culture, sub-culture and humour. We approached the design with the view that bespoke typography, well-considered image use, stylised colour palettes and easy-to-navigate layouts would enhance the content throughout the issue and engage readers even more.
Outcome – We delivered the full 100-page magazine with four different collectable photographic covers, to instant demand. It became Proper’s fastest-selling issue.